Kindness: Pass it on.
The world is a beautiful place — even when it doesn’t always feel that way. The Kindness Relay is a gentle reminder to notice the quiet kindness that exists in everyday life.
Find out moreWhat is it?
A card that carries kindness forward
The Kindness Relay is a simple initiative using a limited number of physical cards. When someone makes a stranger’s day, they receive a card as a thank you.
Each card includes a QR code that links here, where the moment can be logged before the card is passed on. Over time, each card’s journey shows how kindness moves from place to place — without tracking people or collecting personal details.
There’s nothing to sign up for. If you’re holding a card, it’s because someone noticed your kindness.
How it works
Kindness in action
When someone makes your day, take a moment to scan the QR code and log it — then pass the card on as a thank you.
Why it exists
To highlight the good already in the world
Kindness doesn’t have to be big. A kind word, or someone holding the door open, can make a day a little better.
This project exists to encourage everyday kindness without pressure, and to show how small actions ripple outward — through cities, through strangers, through time.
Just kindness, passed on.
The journey so far
Kindness around the world
Get involved
Want to start the relay?
Cards are free. If you’d like to carry a few and pass them on whenever someone brightens your day, enter your address and we’ll post them to you.
Order cards — free