Watch Kindness Travel Around the World
Every pin on this map is a real moment of human connection. Pass a card, log your story, and watch how far a simple gesture can go.
What is it?
What is the Kindness Relay?
We’re on a mission to empower people to recognise, celebrate, and pass on the kindness in the world.
The Kindness Relay is a free global movement driven by physical kindness cards. It works in three simple steps:
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1
Spot or receive kindness
Hand someone a Kindness Relay card to say thank you for their kindness, or for making your day.
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2
Log the moment
Scan the QR code on the back to add the moment to our global kindness map. It’s completely free and anonymous — no personal data needed.
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3
Pass it along
The recipient hands the card to someone else, keeping the chain moving from person to person.
Cards
How do I get cards?
You can order free cards anytime using the button below. Keep a few in your wallet or bag so you’re always ready to pass one along.
Order Free CardsKindness Communities
Kindness, waiting where you already go
Kindness Communities bring this idea into everyday spaces. We partner with local spots — cafes, libraries and workplaces — to host simple display stands stocked with Kindness Relay cards. Anyone is free to take one and spread kindness.
Picked up a card at a local spot?
You’ve just crossed paths with a Kindness Community. Pass it on to a friend, a colleague, or a stranger who could use a lift, and keep the chain going.
Want to host a stand in your space?
If you run a business, manage a community venue, or want to bring these cards to your workplace, we’ll send you everything you need to get started. Just reach out using our contact form.
Get in touch →Why it exists
To highlight the good already in the world
Kindness doesn’t have to be big. A kind word, or someone holding the door open, can make a day a little better.
This project exists to encourage everyday kindness without pressure, and to show how small actions ripple outward — through cities, through strangers, through time.
Just kindness, passed on.
Get involved
Want to start the relay?
Cards are free. If you’d like to carry a few and pass them on whenever someone brightens your day, enter your address and we’ll post them to you.
Order cards — free